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Following the historic announcement last year that Bamford Watch Department had become the official customiser for LVMH brands, Zenith, TAG Heuer and BVLGARI, 2018 welcomes the first major collaboration on one of these iconic timepieces with Fragment.
In an exclusive worldwide launch with Dover Street Market, the brand new BWD x Fragment Zenith El Primero is now available in Dover Street Market stores in London, New York, Singapore and Tokyo.
Fragment’s Hiroshi Fujiwara has designed a uniquely simple but stylishly striking design on a watch model which is a pillar of the watch community. The Zenith El Primero houses one of the oldest movements and whilst remaining in it’s original steel case and bracelet, the design on the dial is an extension of Fragment’s aesthetics using modern and vintage inspired techniques.